Automotive: With MAD 159 billion in exports, Morocco consolidates its industrial leadership

Motor Industry: MMDH 159 in Exports as Morocco Consolidates Its Industrial Leadership

The motor industry remains the leading export sector of the Kingdom and of the African continent. It accounts for 159 billion dirhams (MMDH) in exports and 24% of national industrial value added. Its local integration rate is close to 70%. The sector is entering a new phase, driven by the expansion of production capacity and by investment in electric vehicles and batteries.

This year's figures confirm the trend. By the end of August, car sales abroad had reached MMDH 116.1, up 14.5% on the same period of the previous year. The sector now accounts for 34.7% of Moroccan exports, compared with 32.9% a year earlier. On its own, it explains nearly 54.7% of overall export growth.

The manufacturers are preparing what comes next. Renault's plan for 2025/30 aims to raise production capacity to 500,000 vehicles a year and the local integration rate to around 80%. Renault has also announced an engineering, research and development centre in Tangier, intended to strengthen national skills in innovation and industrial engineering. At Stellantis, the expansion of the Kenitra plant targets 400,000 vehicles and 350,000 engines a year.

On batteries, the documents accompanying the draft Finance Bill refer to a planned first gigafactory in Africa, with a projected investment of MMDH 14. The industrial research and innovation development programme has also been extended by three years, to 2028. The challenge for the coming years, according to the source, will be to turn this export performance into greater local added value, technological skills and industrial activities mastered on national soil.

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